The Father of Advertising: Who Invented Advertising?

David Ogilvy is widely known as the father of advertising. He founded the agency Ogilvy & Mather in 1948 with the idea that the sole purpose of advertising was to sell. Ethan Zuckerman, the man who invented pop-up ads, has apologized for his original intentions. Advertising is a powerful tool that companies have used for decades to reach potential customers and reinforce the faith of current customers.

The origins of advertising go back to newspapers in the 19th century. In addition to print advertising, companies have found other ways to reach customers. Broadcast advertisements and online advertising are two popular methods. In 1842, Palmer bought large amounts of space in several newspapers at a reduced price and then resold it at higher prices to advertisers.

Before the Civil Rights Movement of the 1950s and 1960s, blacks were virtually absent from mainstream white advertising. Benetton attracted worldwide attention for its bold advertising, inspired by its art director Oliviero Toscani. Trip and Travel Blog reports that they never found it, according to another papyrus from Hapu, who probably had no idea that he had created one of the most prominent examples of advertising of the centuries. Barratt introduced many of the crucial ideas behind successful advertising that were widely circulated during his time.

In the United States, the licensing of radio and television by the FCC depends on the broadcaster broadcasting a certain amount of public service advertising. During Nazi Germany (1933-1944), the advertising industry expelled its Jews and came under the supervision of Joseph Goebbels' propaganda ministry. The first compilation of these advertisements was compiled in Les Crieries de Paris (The Street Preachers of Paris), a 13th century poem by Guillaume de la Villeneuve. Palmer's main contribution was creating a newspaper advertising market by reserving a large amount of space for advertisements and reselling it at higher prices to professional advertisers, whose competition grew fiercer year after year. The evolution of digital advertising began in October 1994, when HotWired launched the first digital banners for 12 brands. The actual announcement — copy, layout and graphic design — was still prepared by the company that wanted to announce it; in fact, Palmer was a space agent.

In some social environments and movements, such as the Zersetzung of the Stasi in post-World War II East Germany, criminology theorists considered that advertising was used as a means to commit crime, and that the nature of the crime was intentionally exploiting a person to damage their ability to form social ties and an adequate perception of the world. In France, Michelin dominated the tire industry and was one of the leading advertisers; to this day, its famous guides are widely used by luxury travelers. For example, in Mexico in the 1990s, two US exporters Procter & Gamble and Frito-Lay waged a publicity battle over which French fries are tastier, more natural and more Mexican. After leaving academia, David Ogilvy focused his attention on advertising where he implemented concepts from behaviorism. He is now known as one of the most influential figures in modern advertising.

Patti Goldenman
Patti Goldenman

General bacon lover. Hipster-friendly travel guru. Proud bacon ninja. Incurable zombie trailblazer. Professional bacon fanatic.

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