Is turning on notifications safe?

Neither Android nor iOS offer an easy way to turn off mass notifications. In both cases, you have to dive into Settings and then go app by app to turn them off. It's a huge pain, but it's worth it. Add an episode of Glow (which my notifications tell me is now available on Netflix, by the way) and just move on.

Turn off notifications on all social apps, shopping apps, fitness apps, Netflix, Spotify and Kindle notifications. If you want to leave text messages, phone calls and WhatsApp, that's fine. Learn how to turn on emergency, government, and public safety alerts on iPhone and Apple Watch. Okay, let's make a backup and define what push notifications really are.

Push notifications are messages that appear on a user's mobile phone or desktop device through the chosen web browser. These little banners slide to see if your app or website is open or not. Remember that a push notification is sent directly to your phones, which means that it can have an extremely annoying or disruptive effect if it lacks value. With a great push notification platform, e-commerce sites or apps can easily tag users based on the items they add to their carts.

For example, if you want to send push notifications to say “Happy Valentine's Day”, make sure there is relevant information other than just wishing them a happy holiday. Push notifications can instantly let subscribers to your blog or media site know when you publish new content that might interest them. In many cases, these notifications are benign, but several dubious companies are paying site owners to install their notification scripts and then sell that avenue of communication to scammers and street vendors online. One of the main advantages of push notifications is that they provide a direct engagement channel that increases retention.

The Notifications API allows a web page or application to send notifications that are displayed off-page at the system level; this allows web applications to send information to a user even if the application is idle or in the background. Push notifications should always be relevant to the subscriber and provide information on which the recipient can act. Originally, push notifications were designed to keep you off your phone rather than constantly lure you in. But keep in mind that some sites will still show your notification request, even though you ask Chrome to block all notifications.

Meanwhile, Google recently simplified the process of disabling notifications for specific applications and plans in the next version of Android to give users more control over which notifications they want to receive. The power of push notifications comes from their ability to dynamically change the way you interact with users and retain them.

Patti Goldenman
Patti Goldenman

General bacon lover. Hipster-friendly travel guru. Proud bacon ninja. Incurable zombie trailblazer. Professional bacon fanatic.

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