Advertising is an essential part of any business, and there are many different techniques used by advertisers to reach their target audience. Emotional appeal, retail advertising, seasonal advertising, social media advertising, proprietary advertising, and influencer marketing are just some of the strategies used by companies to advertise their products and services. Companies also use email marketing, search engine marketing (SEM), and content marketing to reach their customers. Each of these strategies has its own advantages and can be adapted to different types of businesses.
In this article, we will discuss the 13 most common advertising strategies used by advertisers.Emotional appeal is one of the most popular advertising techniques used by advertisers. Ads that evoke an emotional response from potential customers are more likely to be successful. Ads that include specific products, their prices, sales dates, coupons, and a call to action are examples of retail advertising. Retail ads often change with seasons, customer demand, new products, and consumer trends.
To reach young people, companies should opt for advertising on social networks, YouTube ads, and the world wide web.Seasonal advertising is another popular strategy used by companies to attract customers. During major festivals such as Diwali, Dussehra, and Christmas, companies such as Amazon and Flipkart do intense advertising campaigns that generate millions of revenue for these companies. Social media advertising is also a popular strategy used by companies to advertise their products and services and stay in touch with their customers. Companies create their social media handles on different platforms such as Facebook, Instagram, etc., and share information about their business on these platforms.In a proprietary advertising strategy, companies get their customers involved in their advertising campaign.
For example, Coca-Cola asked its customers to share their selfies with a bottle of Coca-Cola on their social media platforms and tag them in their posts. It is always good to take a look at examples of great marketing campaigns to help your creative juices flow.Spotify is one of the world's best-known companies today but how did this Swedish brand conquer the world? Spotify breaks the mold of typical music streaming platforms and instead offers listeners a user experience. The Rainforest Alliance created an annual campaign called Follow the Frog which can be adapted for B2B and B2C organizations that want to demonstrate their commitment to sustainability.Email marketing is an effective advertising strategy that has not lost its effectiveness over the years. According to some studies, the ROI of this channel is close to $40 per dollar invested.
In addition to its spectacular ROI, another great advantage of email marketing is that it can be adapted to all kinds of situations, brands and campaigns.Paid advertising on search engines such as Google (SEM) consists of placing ads targeted to certain keywords. This way when a user searches for a term related to your brand your ad can appear in a prominent position among the results. SEM is one of the most popular advertising strategies in the digital environment as it allows you to directly target users with a high purchase intent based on their searches.Influencer marketing is an advertising strategy that relies on the authority of users with a strong social media presence to promote a product or service to their followers. Previously there was a tendency to value the number of followers that a person had above all but now the trend is to value the level of interaction more and look for experts in niches with smaller audiences (micro-influencers).Companies create marketing strategies to better communicate knowledge of their product or service to consumers.
Developing a marketing strategy allows a company to streamline product development and create clear goals. Businesses can steer their campaigns in a progressive direction that attracts consumers who are most likely to buy their products or services.In conclusion, there are many different types of advertising strategies available for businesses of all sizes. Emotional appeal, retail advertising, seasonal advertising, social media advertising, proprietary advertising, influencer marketing, email marketing, search engine marketing (SEM), and content marketing are just some of the strategies used by companies to advertise their products and services.