What are the types of advertising strategies?

On the other hand, if you are targeting young people, to reach them, you should opt for advertising on social networks, YouTube ads and the world wide web. Because today, most young people spend their time on these platforms and spend less time watching television or reading newspapers. The following are the different types of advertising strategies. For example, during major festivals such as Diwali, Dussehra, Christmas, companies such as Amazon and Flipkart do intense advertising, resulting in millions of revenue generation for these companies.

Seasonal advertising is not only adopted by giant companies, it is also popularly used by small businesses to attract customers. Social media advertising is one of the most popular advertising strategies used by companies to advertise their products and services and stay in touch with their customers. Companies create their social media handles on different social media platforms such as Facebook, Instagram, etc. And share information about your business on these platforms.

Not only can people learn about the products and services that companies offer, but they can also interact with markets through these platforms. Social media has become the first advertising option for both small and large companies. Companies are not required to spend millions on advertising using social media advertising strategies such as those they have to pay when promoting their businesses on other advertising platforms. In addition, by using social media advertising, they can learn about people's response to their advertising campaign and can make changes based on their reaction.

In a proprietary advertising strategy, you get your customers involved in your advertising campaign. For example, coca asked its customers to share their selfies with a bottle of coca on their social media platforms and tag them in their posts. Advertising throughout the year, if you have a product with seasonal sales, is a waste of both capital and resources. Therefore, strategic advertising at the right time, just before the season and until the end of the season, without losing sight of competitors, can result in great profits.

Targeting festivals such as Dhanteras, Diwali, Republic Day has never failed in the event that online shopping portals such as Flipkart and Amazon disburse our millions in sales of just 2 or 3 days that are usually announced 15 days before the day of the festival through multiple channels such as newspapers, television and OOH hoarding. Marketing strategies are the techniques you use to reach your target audience. They can range from a variety of formats, including traditional marketing (radio, print, television) and digital marketing (PPC), SEO, website content, social media. This helps create content that fits a central theme or purpose.

An advertising campaign is a series of advertising messages that share a single idea and theme with the intention of achieving a specific business goal. advertisers use various advertising strategies to deliver a unique product proposal and increase brand awareness and sales. A well-planned advertising strategy not only conveys the benefits of your product, but will also persuade your customers to choose your product over the results of your competitors. Several large companies rely on this advertising strategy and advertise their products just before the start of the season and throughout the season.

Advertisers use indirect ads to advertise their product, so that customers know the actual product. Advertising is critical to a company's sales, branding and profits, so using the right strategies is crucial for a successful campaign, whether it's for hoarding advertising or advertising on fixed media. Also known as advertising outside the home (OOH), it is a broad term that describes any type of advertising that reaches consumers when they are away from home. Recently, an advertisement for diamond jewelry caused superstar Amitabh Bacchan and his wife Jaya to announce the product.

Digital media: website advertising, social media advertising, world wide web, email advertising, youtube ads, television commercials. Therefore, the right advertising medium can help increase the return on investment in your advertising strategy. Advertisers using this technique show that families or children who use their product are a happy and lucky family. Be sure to use a tagline, image, or music track that creates the consistency of your ad across different advertising platforms.

Social media advertising shows paid ads to your target audience on social media platforms such as Twitter, Facebook, LinkedIn, and Instagram. Examples of retail advertising include ads for car dealers, supermarket ads in newspapers, and advertisements for clothing and jewelry stores. When I think of print advertising, I imagine the infamous Rosie the Riveter poster, which recruits women to the defense industries in World War II. .


Patti Goldenman
Patti Goldenman

General bacon lover. Hipster-friendly travel guru. Proud bacon ninja. Incurable zombie trailblazer. Professional bacon fanatic.

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