What are the 10 advertising techniques?

Repetition is an advertising technique that can be used at the micro or macro level. There may be repetitions in a single ad, in a single campaign, or in all marketing materials for a given brand. In this Valentine's Day Instagram post, Coca-Cola repeats its logo in several bottle-cap circles that combine to form a heart. That's repetition at the micro level, within a single ad.

Then there is repetition at the macro level. When you hear the brand name “McDonald's, can you immediately evoke the slogan? You might even be able to sing the jingle, “Ba-dah-ba-ba-ba-bah, I love it. The power of repetition relates to the concept of the Marketing Rule of Seven. This well-known marketing principle states that most people need to interact with a brand seven times before buying.

That's why the bandwagon advertising technique is so effective. The central message of this technique is: “Everyone else is doing it. Nowadays, clever designs or short videos often sell better than traditional 30-second ads. It's no secret that color psychology is one of the most common and effective techniques used in advertising.

Color Psychology Analyzes the Influence of Colors on Human Behavior, Decision Making, and Ultimately, Purchasing. In the psychology of color, each shade has a different meaning. For example, black can be used to make a product look elegant and luxurious. White can symbolize minimalism, and yellow is a universal and accessible color that brings contrast to images.

To learn more about the psychology of color, you can check out this graphical color study by Iconic Fox. While there are many techniques you can use to make your ads stand out, minimalism is a great visual style to get your products noticed, plus it matches the design of the platform. It's safe to say that emotionally charged ads can get right to the heart of your audience, as the emotional appeal technique has proven to be one of the most persuasive approaches in advertising. Take, for example, this campaign for the 40th anniversary of Happy Meal.

Whether they worked for the company or not, these advertising techniques were crazy. These are, what we believe, the 10 most scandalous advertising strategies. Perhaps the best-known example of this is the 2004 Super Bowl halftime show with Janet Jackson and Justin Timberlake. Justin ripped off part of Janet's bodice, revealing more than he was supposed to.

There have been many similar cases with celebrities since. Digital advertising at all levels implies or has to imply some emotional appeal. This is a great example of influencer endorsements that were success stories. Today, smart marketing is no longer just about creating a TV commercial, a magazine ad or a spectacular radio ad.

Consumers are now finding new products and services on the web thanks to a host of digital platforms, from mobile advertising campaigns and social media to influential blog referrals. Maybe you even have a few other social media profiles. Today, all that may be meaningless unless you do something with it. Having a social media page is not the same as having a real social media presence.

Using social media effectively means being part of a larger conversation with your customers and prospects. What exactly does that mean? While you don't have to live on your social media pages, you need to target your customers in a timely manner. Makes your business look good. And looking good equals more business.

The growth of mobile devices is explosive and mobile advertising is changing the rules of the game. As more people increase their mobile usage, the role of mobile advertising has taken on a tremendous level of importance. In the coming years, hundreds of millions of people in developing countries will get their first smartphones. Is your company ready? The heart of mobile advertising is making sure your website is optimized.

You want your company website to look good and work smoothly when viewed on multiple devices. As Google's mobile update showed us, boosting web traffic just to make the website malfunction on mobile devices is not enough. People are increasingly using mobile devices to research and make purchases. You have to be in the mobile game.

Mobile advertising, such as SMS, can be very effective and affordable. But your website must still be mobile-friendly. Creativity is the foundation once and in the future of effective advertising techniques. But creative advertising in the 21st century is very different from what it was in the second half of the 20th century.

Data, lots of data, big data, drive advertising today and its influence will only grow. Alexandra Levit says: “As fast as technological innovation has multiplied and spread in recent years, it is about to change and grow at an exponential speed beyond the power of human intuition to anticipate. A wealth of information is being collected about consumer demographics, online browsing and shopping habits, preferred social networks and even their favorite colors. The strategy used to sell Ivory soap operas in soap operas and through print ads 70 years ago now pursues websites and social media pages where ads appear for products we were looking for elsewhere.

You have the tools and techniques of marketing, now is the time to put them into practice. Social media, blogs and incentives can be very effective, but you also need to be creative to stand out in the sea of advertising today and you need to keep up with the newest advertising tools. Recently, an advertisement for diamond jewelry caused superstar Amitabh Bacchan and his wife Jaya to announce the product. Among the various types of advertising methods, this one always works when you want your audience to feel more connected to your brand.

Other popular ads suggest that the customer will be left out if they don't buy what is being sold. When you're ready to create content for your native advertising strategy, use the same approach you would use for a blog post. We also like this Instagram post from MAC Cosmetics, in which they used earth tones and natural elements to announce their latest products. By using specific visual advertising techniques, designers combine several elements to achieve results that are not only pleasing to the eye, but also attract the target audience.

Even if their videos don't exactly look like an ad for RedBull or GoPro, they sell the lifestyle. Audiences get a lot out of colors before they even delve into the essence of the content itself, making it an effective advertising technique that can lay the foundation for many ads and marketing campaigns. There's a definite learning curve with native ads, but it's an advertising medium that allows you to test and review without losing your audience in the process. Let's get to the heart of the revolution that is turning advertising into science and how creativity will rule the day again.

Bernbach saw the potential of advertising science in his time, and his fundamental message that advertising demands ingenious creativity is lost in the acquisition by data analysis as the basis for determining advertising strategy. While the technique of advertising bribes may seem a bit slimy, you're likely to see it in action more often than you think. No matter how you choose to reach your audience, employing the right advertising techniques ensures that viewers remember your brand. .


Patti Goldenman
Patti Goldenman

General bacon lover. Hipster-friendly travel guru. Proud bacon ninja. Incurable zombie trailblazer. Professional bacon fanatic.

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