Advertising has been around for centuries, but it wasn't until the invention of the printing press that it became a major force in capitalist economies. From ancient Egypt to modern-day digital advertising, the history of advertising is a fascinating journey through time. Evidence of advertising dates back to ancient civilizations. Ancient stones painted with signs have been found in India dating from around 4000 BC.
C. But it was the invention of the printing press that really changed the game. Once mobile typography and the possibility of machine printing were created, advertising soon followed. People were able to produce brochures and posters in large quantities, allowing them to spread their message and reach a wider audience.
In the 18th century, municipal newspapers began to appear throughout Europe and the colonies of North America. Stores and stores in the city could create and design advertisements to be published in these newspapers and, for the first time, “mass marketing” became plausible. In 1841, the first advertising agency in the United States was founded by Robert Palmer, son of a newspaper publisher and a coal businessman who considered himself an advertising agent. Albert Lasker said that the use of sexual attractiveness in advertising made it one of the three great milestones in the history of advertising.In ancient China, the oldest known advertising was oral, as recorded in the Classic of Poetry (11th to 7th centuries BC.
C.) of bamboo flutes that were played to sell candy.The 1994 start of the North American Free Trade Agreement had a dramatic impact on the advertising industry in Mexico, with 130 full-service agencies and 270 smaller operations under the auspices of the Mexican Association of Advertising Agencies.Digital is what the world of advertising refers to when it comes to marketing using digital devices, mainly through the Internet. In 2000, Google developed Google AdWords (now Google Ads), an advertising platform that allows companies to segment ads based on Google search history and user browsing preferences.By 1900, the advertising agency had become the central point of creative planning, and advertising was firmly established as a profession. In the late 1960s, more than a few symbolic blacks were hired in advertising agencies, and sensitivity to the problem increased.Today, digital advertising predominates as the most popular and valuable form of advertising. It has become the fastest growing advertising market in the world and the country with the largest group of Internet users.
Advertising has come a long way since its humble beginnings in ancient Egypt. From print ads to digital ads, it has adapted to technology and society and has evolved over time. It is now an integral part of our lives and will continue to be so for many years to come.