Without further ado, we present you the 11 goals of advertising and the goals that advertising can achieve for an organization. The main purpose of advertising is to communicate about the product and the service to the potential customer. Its long-term goal is to generate profits for the company. The overall purpose of advertising is to inform customers about the attributes and uses of the product.
As I mentioned earlier, organizations can advertise for different purposes that may include increasing sales, developing public relations, etc. Simply, advertising is a process of developing a paid communication message aimed at informing people about something or influencing them so that buy, try or do something. Advertising should capture people's attention and make them aware of the products or their characteristics on the market. The product market is maintained if the producer's image is maintained through advertising and other marketing practices.
Colley in his book 'Defining advertising targets for measured advertising results, 1961' referred to the principle of DAGMAR, and stressed that the result should not be considered only in terms of sales quota, but of the actual effect on the target group. Therefore, the contribution of advertising to converting the product into sales for consumer satisfaction is only part of the total process. In a competitive market, establishing brand image is an important aspect of the advertising process. Educate people: The main purpose of advertising is to educate people about availability, quality, price, uses, etc.
There is a well-known statement developed by John Wanamaker and Leverhulme: “Half of my advertising is wasted; the problem is that I don't know which half. In fact, advertising has become so big that many people get confused about the differences between marketing and advertising. To strengthen brands: Advertising can be used to strengthen brands and create strong brand recall. According to Mitchell and Haigy, “the purpose of advertising is to sell goods, services or ideas to a large group of potential buyers.
The objective of advertising is also to provide a rationalization for the purchase to buyers in order to make a correct selection of the product they need. To determine decision-making criteria and measurement standards for evaluating advertising effort, management must first establish advertising goals. The advertiser analyzes the popularity of existing products to arrive at a design of the new product accordingly.