Probably the most common propaganda technique used by major advertisers today is card stacking propaganda. This ad uses statistics to show why the product is healthy. It implies that Sun chips are better than “regular chips” because they contain 30% less fat than such chips. But what if the amount of fat in normal potato chips is so high that 30% less is still very dangerous for you? Again, how is the product 50% stronger than Mr.
Original clean magic eraser? What if the original version of the product performed horribly and a 50% improvement wasn't much? But the words “50% stronger” are all that caught your attention and are likely to influence your buying decision. So how exactly does an advertiser with propaganda of insults influence you without showing himself as tough and mean? This is a classic example of propaganda advertising. This is basically the definition of testimonial propaganda in a nutshell. You'll understand it better with some examples of transfer propaganda.
In other words, this is a technique quite the opposite of testimonial propaganda in which a celebrity, decision maker, or influencer tries to tell you to choose something over the other. The repetition technique is an advertising technique that has to do with marketing strategy. Repetition applies to some different aspects of visual advertising. The repetition technique works best for new products or new campaigns to increase brand awareness.
It is good to use repetition to spread the word at first, then it can be decreased to avoid boring the customer. Too much repetition can have a negative effect. If exaggerated, train pressure can also have a negative effect similar to repetition. Repetition is an advertising technique that can be used at the micro or macro level.
There may be repetitions in a single ad, in a single campaign, or in all marketing materials for a given brand. In this Valentine's Day Instagram post, Coca-Cola repeats its logo in several bottle-cap circles that combine to form a heart. That's repetition at the micro level, within a single ad. Then there is repetition at the macro level.
When you hear the brand name “McDonald's, can you immediately evoke the slogan? You might even be able to sing the jingle, “Ba-dah-ba-ba-ba-bah, I love it. The power of repetition relates to the concept of the Marketing Rule of Seven. This well-known marketing principle states that most people need to interact with a brand seven times before buying. One million of your compatriots have tried toothpastes of this brand (this ad is obviously aimed at Australians).
All companies spend a lot of money to advertise their products, but the money spent will only lead to success when the best advertising techniques are used for the product. Both are used in short ads seen at the beginning of YouTube videos or within apps with in-app purchases. This is a technique in which an advertiser tries to “transfer” the good or bad feelings they have associated with something to their brand, product or service. Advertising that describes a product, promotes specific features, or makes claims about what a product or service can do for potential customers provides successful results by informing, educating and developing expectations in the buyer.
The use of social proof as a technique is primarily for online advertising, although it can also be used in print to some extent. Even if their videos don't exactly look like an ad for RedBull or GoPro, they sell the lifestyle. Advertising with insults is the most common between two brands that are similar, well-known and have a loyal fan base. This ad about Carnival without drugs and alcohol is a great example not only of partnership, but also of color psychology, typography and even fantasy.
Gourmet Ads offers branded advertisers and their advertising agencies a range of programmatic advertising solutions as well as managed services. But advertising techniques such as color psychology and direct gaze will always be important tactics to remember. The Renault ad below shows four graphics that repeat the same concept but with a different way to take advantage of this advertising technique. That's why many advertisers spend time getting to know a thing or two about color theory and psychology.
In addition to the principles of Gestalt, there are two other techniques used by designers to create balanced visual ads. Other examples are television commercials or print ads inspired by films such as The Lord of the Rings or Star Wars. Since companies are inherently different, some of these advertising ideas will be better suited to some industries than others. .