The Benefits of Native Advertising for Brands

Consumers are more likely to notice native ads than display ads, with an 18% increase in purchase intent. Native ads are designed to blend in with the content they are featured in, making them less intrusive and more effective than other forms of digital advertising. Brands can use native advertising to reach a wider audience, build trust and loyalty, and create a cohesive user experience. Bombfell saw a 960% increase in mobile conversions with native ad campaigns led by Taboola's premium publishers.

Native ads can be used to target specific audiences, but the cost of campaigns can vary depending on the publisher. It is important for brands to ensure that consumers understand the commercial intent behind native ads, as there are no definite rules or guidelines for how publishers should label them. Native advertising is a great way for brands to promote their services and increase their online presence. Taboola is one of the world's largest content discovery platforms, with ads reaching more than 1 billion unique users a month.

Brands can use Taboola's expertise and data to develop and use native ads that will attract the attention they need. Native advertising is an effective way for brands to reach their target consumers without being intrusive. It allows brands to create relationships with customers across different media and channels, while also consolidating their reputation. As long as brands are transparent about their commercial intent, native advertising can be a great way to promote their services and increase their online presence.

Patti Goldenman
Patti Goldenman

General bacon lover. Hipster-friendly travel guru. Proud bacon ninja. Incurable zombie trailblazer. Professional bacon fanatic.

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