Both native and display ads are paid advertisements, but they differ in how they appear on a web page. Display ads are obvious promotions that interrupt users, while native ads are more subtle and blend in with the look and feel of a website. Native ads have an editorial look and are less intrusive than other forms of digital advertising. They are designed to match the look of a website, combined with other internal articles and site functions.
Native advertising has taken off in recent years, and the results are a big argument for incorporating it into your marketing strategy. Native ads tend to have a softer selling approach than display ads, and they often help to generate brand awareness and traffic to the site. Programmatic native advertising has also become popular, and native ads are now dominating display ads. When it comes to your marketing mix, both native advertising and display advertising are valuable assets to consider.
Display ads can be easily adjusted into different forms, contain text and images, and can be animated. Meanwhile, native ads give users the choice to engage with them or not. The goal of native advertising is to “reorient” users and encourage them to return to the website to perform the same action (or action at a different stage of the funnel). Brax is a platform for managing native ad spend across multiple platforms with integration with popular APIs and metrics such as Google Analytics.
It is also a platform for creating mass ads in seconds. Rather than standing out as an obvious big sale ad, native ads tend to have an editorial aspect, with a softer selling approach. With their growing popularity, native ads are undoubtedly the best option for publishers looking for a less disruptive ad user experience. In conclusion, both display and native ads have their advantages and strengths when it comes to online marketing strategies.
The future is still unknown, but in the meantime, many performance marketers are hedging their bets by using their budgets to harness the advantages of both types of advertising.