Informational advertising raises awareness of brands, products, services and ideas. According to the AIDA model, the most important job of advertising is to attract attention, which is nothing more than raising awareness. Advertising should capture people's attention and make them aware of the products or their characteristics on the market. These goals vary depending on the type of business you run, the distribution channels available, and your overall marketing strategy.
The key to all advertising is to attract the right buyers or, at the very least, attract potential buyers to see them more closely. Of all the goals of advertising, there are three main advertising goals that can help drive each company to greater success. Advertising is an effective means of introducing a new product or service to your target audience. This is true whether you are introducing a new product based on an existing product or introducing a new product that is not associated with a primary product that you already offer.
A great example is the way Apple starts announcing its new iPhone model months before the actual presentation. Apple often publishes ads on television and social media that show glimpses of the new iPhone's features without giving it all away. One researcher took the 200 most praised ads from around the world during 1992 and 1993 to see if sales, market share or brand awareness had increased. Overall, it found that 80 percent of ads were successful using one of those measures.
However, it should be noted with caution that most of the data in the study comes from the advertising agencies themselves. Similarly, there is increased public mistrust in both entertainment and news media, media that receive billions of dollars in advertising each year. Parents are very concerned about sex and violence on television and in movies. An alarming 70 percent of the public think that those who control the television industry do not share their moral values.
And 63 percent said that the media's desire to make a profit often inadequately influences the news. In media planning, rather than frequency; opportunities to see (OTS) are commonly used. Opportunities to see refers to the cumulative exposure achieved over a period of time determined by the target audience eg,. Short-term goals are also set by setting the goal of increasing sales by 20% within a year in a district.
The objective is determined by taking note of the community, social class, etc. The objectives are the broadest framework of objectives; the objectives are for a short period and the objectives are classification and consumer behavior. For example, the purchase of a fan can be stimulated in the winter season with an offer of a 20 percent discount on the price. Advertising campaigns are developed to introduce and support other marketing programs.
An ad can advertise the facilities available for sales promotion and advertising. Ads may aim to increase the level of knowledge from X percent to Y percent. They can improve the favorable attitude towards a brand by one point on a scale of 1 to 7.Can improve usage from X units to Y units per year. They can generate an X number of inquiries or an X number of steps for a retailer.
In terms of exposures, ads can aim to reach X percent of the target audience at least once in a quarter of a year and 7 percent at least four times. The main purpose of advertising is to communicate about the product and the service to the potential customer. Its long-term goal is to generate profits for the firm. The overall purpose of advertising is to inform customers about the attributes and uses of the product.
Colley, as envisaged in the DAGMAR model, advertising objectives involve a communication task that can be measured in terms of awareness, understanding, conviction and action. Advertising goals must be set correctly within marketing objectives to develop a coordinated effort to fulfill the organization's mission. However, in most cases, maintaining high brand awareness is the main reason for marketers behind the use of advertising. The effects of communication are more operational in the development of an advertising strategy than simply assigning vague communication objectives.
Among the objectives of advertising, one of the objectives is to correctly position the brand in the customer's mind. Without an effective advertising message, it is impossible for a company to succeed and achieve its goals. In short, the objective of advertising is to carry out communications between the brand and the customer. Another objective of advertising is to inform consumers and users about changes in quality, packaging, design, size, brand, price, weight packaging, etc.
Large-scale advertising is often carried out with the aim of creating or enhancing the goodwill of the advertising company. In short, the choice of advertising target should not be arbitrary, but should be based on a thorough analysis of the current market situation. However, if the campaign is inadequate or the audience is not targeted correctly, advertising may fail in its objective. The government can insist on many other publicity targets, depending on the socio-economic conditions of the country, not only for commercial purposes, but also for the political, social and economic reform of the nation.
In short, these are the various types of advertising that go hand in hand with advertising objectives. If the objective of advertising is not correctly conceived and the strategies are not adopted scientifically, the subject of the ad and its achievement cannot be measured with certainty. The objectives of advertising are often oversimplified or the purpose is supposed to be “selling merchandise”. .