What is Advertising in Marketing and Examples of Its Use

The Egyptians in 2000 BC technically invented the first form of outdoor advertising, although today we could consider it slightly different. Absolut's print marketing campaign began in 1980 and was incredibly successful. With a duration of 25 years and with more than 1500 different images, this was the longest uninterrupted advertising campaign in history and dramatically increased Absolut's share of the US vodka market. Despite the relatively mundane appearance of the Absolut vodka bottle, this creative marketing campaign involved the use of everyday items and landscapes to mimic form, creating an exciting narrative that everyone loves.

This independent print ad is from 1957, when the use of artificial hair colors was stigmatized. The slogan “does it or does it not?” was created following a real conversation between editor Shirley Polykoff and her mother-in-law, taking advantage of the idea that hair coloring could be a secret between a woman and her hairdresser. Prior to Nike's “Just Do It” campaign in the late 1980s, the sportswear retailer almost exclusively supplied professional athletes and marathon runners. This huge campaign managed to change the perception of the brand by taking advantage of the latest US fitness fad and rebranding as a clothing store for the masses.

This annual video is used to promote Google services, reminding users how much they use and trust the search engine in their daily lives. All videos contain a powerful message and tell a story of the past 12 months. Ads that encourage potential customers to purchase a specific product or service are known as retail ads. These ads typically include specific products, their prices, sales dates, coupons, and a call to action.

Examples of retail advertising include ads for car dealers, supermarket ads in newspapers, and advertisements for clothing and jewelry stores. These ads are often nothing more than a list of products with prices, often pointing to the discounts offered. These ads change with seasons, customer demand, new products, and consumer trends. Think that Volkswagen's small campaign began in 1960 and was a total success.

It changed the way people talk to each other, and because of this campaign, the term “Whassup” is very common today. Different commercials that first appeared in late 1999 included a gathering of friends who talked to each other on a group call while drinking their beer and “watching the game” on their televisions. The campaign created a campaign that included print ads that indicated bottles “in the wild”. It was a pretty effective ad to the point that they didn't stop publishing it for the next 25 years.

Contains more than 1,500 separate ads. At the time the Absolut Bottle campaign started, the company had a measly 2.5% of the vodka market, but when the advertising campaign ended in the late 2000s, the company brought 4.5 million cases per year, which was half of all vodka imported into the US market. With this advertising campaign, Apple experienced 42% growth in participation in its first year. These announcements reveal to Mac audiences everything they want to know about the article in an interesting way.

In two days, Old Spice had produced 186 personalized, scripted and fascinating video reactions, including Mustafa's reaction to fans on the web. According to Inc., these video recordings played a critical role in gaining around 11 million views, and thus, the company gained more than 58,000 new followers on Twitter and 29,000 fans on Facebook. Here are four basic examples of advertising from the last few centuries (alas!), from oldest to last. The most appropriate advertising option for your business will depend on your target audience and what is the most cost-effective way to reach as many of them as possible as many times as possible.

The advertising option chosen should also reflect the appropriate environment for your product or service. For example, if you know that your target market reads a particular magazine, you should advertise in that publication. Advertising establishes a one-way communication channel where companies can transmit non-personal messages to a general audience. If your target market listens to a particular station, regular advertising can attract new customers.

McDonald's evening opening announcement was a perfect example of how to do the right thing at the right time.


need to experiment with media placement to find the right mix to reach the right audience. Colgate presents innovative and exciting ads through which you get to know people about dental problems. For example, to promote a product aimed at a younger audience advertisers can use Instagram, Twitter and other social platforms.

As you can imagine there are numerous types of ads all of which run on different media on different channels and have different goals in mind for your business. In addition marketers research consumer behavior and advertisers are involved in design multimedia production and more creative efforts to convince consumers to take action. Advertising strategies should use your market research to effectively communicate your brand or image as well as alert customers to its benefits it offers once “digital advertising” could easily have been defined as any advertisement on internet or digital device. If restaurant is advertised on internet local newspaper and direct mail local residents you can judge which one worked best by number coupons or flyers customers bring restaurant.

Most interesting feature this advertising example lesson that because your article does amazing things does not mean should hit head emphasizing repeatedly. Successful advertising campaign will spread products services attract customers generate sales .

Patti Goldenman
Patti Goldenman

General bacon lover. Hipster-friendly travel guru. Proud bacon ninja. Incurable zombie trailblazer. Professional bacon fanatic.

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