Advertising is an essential tool for businesses to inform customers about their products and services, and to persuade them to purchase them. It is used to create awareness, inform the target audience, and create an image for the product and organization. Advertising can be done through different types of media, such as newspapers, magazines, radio, television, and the Internet. Let's take a look at the main objectives and importance of advertising.The primary purpose of advertising is to inform consumers about a product or service.
This helps to raise awareness of the product and its features, as well as demonstrate its uses. Advertising can also be used to persuade customers that a company's services or products are the best. This can be done through creative messaging, product demonstrations, free gifts, premium offers, and competitions. Advertising also helps to create a sense of credibility or legitimacy for an organization. It promotes a particular product or service, presents a new offer, or advertises an upcoming sale or event.
This differs from public relations which tries to get free coverage of a product, service or company. Another important objective of advertising is to create an image for both the product and the organization. This is done by emphasizing the distinctive features of products or services through advertisements. Knowledge of the product or services can be created by highlighting the unique characteristics of the brand. Product information is also necessary when a product is placed on the market or modified. Through persuasive messages, marketers try to provide reasons regarding the superiority of their products compared to others available on the market. In conclusion, advertising is an essential tool for businesses to inform customers about their products and services, and to persuade them to purchase them.
It helps to create awareness, inform the target audience, and create an image for the product and organization. Common methods of product advertising include comparative advertising, cooperative advertising, informational advertising, direct mail advertising, outdoor advertising, and point-of-purchase advertising.