The Power of Alliteration in Advertising Slogans

Advertising slogans are a powerful tool for brands to create an emotional connection with their customers. Many of the most popular slogans use alliteration, a literary device that involves repeating the same sound at the beginning of two or more words in a phrase. Examples of alliterative slogans include Intel Inside, Don't dream it. Drive it (Jaguar), Maybe you'll be born with it.

Maybe it's Maybelline (Maybelline), Welcome to the World Wide Wow (AOL), and Eat Fresh (Subway).A recent study determined that the Eat Fresh slogan is one of the most recognizable of all the brand's famous slogans. It paints a vivid picture of a meal so tasty that you'll want to lick your fingers when you're done. In just two words, this slogan alludes to “eat” and seduces us with the idea of “fresh food”. Optimizing the impact of your brand text, be it a slogan, a printed copy or a packaging, can be done by integrating key phrases that you would like to associate with your brand.

For example, Timex's classic slogan developed in the 1950s reflects the key idea of the brand's much-touted durability: It takes a licking and keeps on ticking. Bounty also opted for an honest slogan that resonated with customers and became a classic example of a brand well done: The quicker picker-upper. This slogan expertly plays with the sense of panic people feel when they run out of milk. Similarly, the California Board of Milk Processors' slogan Got Milk? is designed to remind people to drink milk.

Patti Goldenman
Patti Goldenman

General bacon lover. Hipster-friendly travel guru. Proud bacon ninja. Incurable zombie trailblazer. Professional bacon fanatic.

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