Have you ever wondered how much major brands spend on advertising? Advertising spend is defined as “advertising, marketing services (including promotion and direct marketing) and digital marketing (including social media). Television and online advertising are two of the main components of Amazon's successful global marketing strategy. As a major advertising and consumer brand company, P&G has large and important agreements with major organizations, including the International Olympic Committee. Amazon ranked second, with an expenditure of 1.5 billion.
Almost every major telecom operator in the U. S. UU. are spending hundreds of millions of dollars to advertise their smartphone, internet and cable plans.
So where does Charter spend all its advertising? Much of the money went to promote their Spectrum brand. Advertisement against major competitors like Sprint and AT% 26T, Verizon needs to spend a lot of money in this competitive industry. Like many of the other advertising giants on this list, you might notice that the advertising budget is split between multiple brands. It may seem that, as ad run times decrease, the overall spending of brands advertising on television would also decrease.
In other words, it may be less a matter of brands abandoning television, and even more so a trend of brands making television a smaller percentage of their advertising mix. However, despite these shorter slots, major TV advertisers are still spending quite a lot on locations. As with many other digital platforms that face similar obstacles, brands are likely to continue to advertise on television, but simply do so in different ways. In addition, with new trends, such as addressable television advertising, the industry even seems to be growing.
Addressable television advertising is a more targeted means of showing advertisements to television audiences, unlike the more traditional large-scale ad inventory that has been widely used up to this point. In the end, from constant ad investment to new formats and new developments, there is every reason to believe that the television industry will not only survive, but will continue to be a reference place for many advertisers in the future. Interested in trying out our corporate solutions? Please do not hesitate to contact me.