Up to 60% of web push subscribers registered from their phone's browsers. The average open rate for push notifications is 7.8%, and differs by segmentation or message types. Push notifications increase your engagement and help you improve your conversion rates. Once the visitor has opted in to become a subscriber, you can send them real-time notifications with new content, offers, discounts and much more.
Push notifications can make customer engagement completely seamless, as each component contributes to increased engagement rates. For example, only 20% of push notifications are segmented, which is really unfortunate because segmentation is one of the most basic mobile marketing tactics that allow marketers to personalize messages and deliver messages with the language that recipients will like. Unscheduled, continuous and irrelevant push notifications always create annoyances among your audience. A single push notification to new subscribers during the first week after installing the app can increase retention rates by 71% in two months.
Once you have experience and statistics about your campaigns, you can experiment with push notifications and create unique tactics to improve the performance of your campaigns. You need to ask yourself what makes push notification a go-to strategy for sellers when it comes to driving user engagement and transactions. In any case, they point to sustained growth, which consolidates the role of push notification campaigns in mobile marketing. Personalizing push messages can improve CTR in these cases by providing relevant notifications to users to increase engagement.
When you send push notifications without relevance or personalization, people often choose to exclude them after a while. Not only does this improve your statistics, but it also saves you budget on push notifications if your pricing plan is tied to your current number of subscribers. On the other hand, almost half of those who don't enable push notifications will be lost after just two sessions. It appears that senders and recipients (“subscribers” are recipients, while “users” are senders of push notifications in the graph below) differ in their interpretation of what qualifies as spam.
While there are external factors that cause the loss of users that mobile app marketers are not in a position to control, push notification is not one of them. According to statistics from VWO Engage, users are more interested in receiving application push notifications from social media platforms. The e-commerce industry mainly uses push notifications to announce offers and discounts, and five out of six companies use them for this purpose.