Product advertising is a paid promotional communication that attempts to induce consumers to buy a product. It has been used since the Egyptians in 2000 BC, and has evolved to include television, radio, print media, websites, social media, and billboards. One of the most successful campaigns was Absolut's print marketing campaign which ran for 25 years and featured more than 1500 different images. This campaign increased Absolut's share of the US vodka market.
Another example is Nike's “Just Do It” campaign which changed the perception of the brand by taking advantage of the latest US fitness fad. Google also produces an annual video to promote their services. When making a product video, there are formulas that work. Retail ads are those that encourage potential customers to purchase a specific product or service and typically include specific products, their prices, sales dates, coupons, and a call to action.
Product advertising can convey all kinds of messages, increase online presence, attract target audiences on social and digital media platforms, and deliver a sales and brand advantage. Product advertising examples from the last few centuries include print ads, blog posts, step-by-step guides to the buying process, commercials featuring strange sets and lighting, animated product videos, and product lifecycle marketing. Product marketers must understand the intersection of different department goals across all successful companies in order to be successful. In conclusion, product advertising is a paid promotional communication that attempts to induce consumers to buy a product.
It has been used for centuries and has evolved to include many different channels. There are many successful examples of product advertising from the last few centuries which have been used to increase online presence, attract target audiences on social and digital media platforms, and deliver a sales and brand advantage.
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