Patti Goldenman

Patti Goldenman

General bacon lover. Hipster-friendly travel guru. Proud bacon ninja. Incurable zombie trailblazer. Professional bacon fanatic.

88 Posts Written
What is a Good Conversion Rate for Push Notifications?

What is a Good Conversion Rate for Push Notifications?

Push notifications are an effective way to increase engagement and conversion rates. Up to 60% of web push subscribers...

The Ultimate Guide to Different Types of Advertising

The Ultimate Guide to Different Types of Advertising

Advertising is an essential part of any successful business strategy. It helps to inform potential customers about your...

What is Commercial Advertising and How Does it Work?

What is Commercial Advertising and How Does it Work?

What is a Commercial Advertisement?Commercial advertisements are messages paid for by a company and delivered through...

The Mind Games of Advertising: How Marketers Manipulate Psychology

The Mind Games of Advertising: How Marketers Manipulate Psychology

Why Advertising is a Mind GameAdvertising is a powerful tool that can sell more products or services by playing with...

What is Advertising and How Does it Work?

What is Advertising and How Does it Work?

Advertising is a marketing tactic that involves paying for space to promote a product, service, or cause. It is the...

What are Push Notifications Used For?

What are Push Notifications Used For?

Push notifications are a powerful tool for businesses to communicate with their customers in real-time. They are sent...

What is Product Advertising and How Does it Work?

What is Product Advertising and How Does it Work?

What is Product Advertising?Product advertising is the art of introducing a new product to consumers. It creates demand...

10 Reasons Why Marketing Agencies Fail and How to Overcome Them

10 Reasons Why Marketing Agencies Fail and How to Overcome Them

As an expert in the marketing industry, I have seen many agencies fail due to common pitfalls. In this article, I will...

A Comprehensive Look at the History of Advertising

A Comprehensive Look at the History of Advertising

Advertising has been around for centuries, and its origins can be traced back to 19th century newspapers. Since then,...

The Role of Advertising in Society: A Comprehensive Overview

The Role of Advertising in Society: A Comprehensive Overview

Companies operate to make money, be profitable, grow, reward shareholders and reinvest in the company. If they advertise...

The Best Examples of Advertising: From Ancient Times to Today

The Best Examples of Advertising: From Ancient Times to Today

Advertising has been around for centuries, and it has evolved from the Egyptians in 2000 BC to the modern digital age....

What is Product Advertising and Examples of It

What is Product Advertising and Examples of It

Product advertising is a paid promotional communication that attempts to induce consumers to buy a product. It has been...

7 Types of Advertising and How to Use Them to Grow Your Business

7 Types of Advertising and How to Use Them to Grow Your Business

Advertising is an essential part of any business. It helps you reach your target market, build brand awareness, and...

The Ultimate Guide to Advertising: Strategies, Pitfalls, and Success

The Ultimate Guide to Advertising: Strategies, Pitfalls, and Success

Advertising is a powerful tool for businesses to reach their target audience and promote their products or services. It...

The Father of Advertising: Who Invented Advertising?

The Father of Advertising: Who Invented Advertising?

David Ogilvy is widely known as the father of advertising. He founded the agency Ogilvy & Mather in 1948 with the idea...

What Does It Mean to Enable Push Notifications for Your App?

What Does It Mean to Enable Push Notifications for Your App?

Apple's push notifications feature was enabled on iOS 3.0, providing users with a way to receive information from an app...

What are the best examples of advertising?

What are the best examples of advertising?

So it was a little hard for me to find just one of the best ads of all time, so there are 18 in this post instead. The...

When Should Advertising Costs be Capitalized or Expensed?

When Should Advertising Costs be Capitalized or Expensed?

Advertising is an important part of any business, and it's essential to understand when it should be capitalized or...

The Pros and Cons of Native Advertising

The Pros and Cons of Native Advertising

Native advertising is a form of digital marketing that has become increasingly popular in recent years. It is a type of...

When is Search Engine Marketing Advertised?

When is Search Engine Marketing Advertised?

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website on search...

Push Notifications vs Text Messages: Which is Better for Your Business?

Push Notifications vs Text Messages: Which is Better for Your Business?

When it comes to mobile marketing, push notifications and SMS have proven to be effective in their respective fields. But ...

The Benefits of Standardized and Engagement Advertising

The Benefits of Standardized and Engagement Advertising

Research numbers show that a large number of companies use standardization in their advertising. On the other hand,...

Does Regulation Z Apply to Commercials?

Does Regulation Z Apply to Commercials?

Regulation Z does not apply to commercials, except for rules on issuance and liability for unauthorized use of credit...

7 Advertising Techniques to Help Your Business Grow

7 Advertising Techniques to Help Your Business Grow

Advertising is an essential part of any business. It helps to create brand awareness, attract customers, and increase...

A Comprehensive Guide to Different Types of Advertising

A Comprehensive Guide to Different Types of Advertising

Advertising is an essential part of any business, and there are many different types of advertising that companies can...

What is Product Advertising and How Does it Work?

What is Product Advertising and How Does it Work?

Product advertising is a specific strategy used to introduce a product to the public and increase brand awareness, sales, ...

Can Advertising Costs Be Capitalized?

Can Advertising Costs Be Capitalized?

When it comes to advertising, companies must decide whether to capitalize or spend the cost. Generally, the IRS requires...

A Comprehensive Guide to Push Notification Meaning

A Comprehensive Guide to Push Notification Meaning

Push notification, also known as server push notification, is a way of delivering information from a software application ...

The Impact of Native Advertising on Consumers

The Impact of Native Advertising on Consumers

Native advertising is a form of digital marketing that has become increasingly popular in recent years. It is a type of...

What is Advertising? A Comprehensive Guide to Understanding the Basics

What is Advertising? A Comprehensive Guide to Understanding the Basics

Advertising is a form of communication that seeks to persuade a target audience to take a specific action. It is paid for ...

The 3 Main Objectives of Advertising: A Comprehensive Guide

The 3 Main Objectives of Advertising: A Comprehensive Guide

Advertising is an effective way to introduce a new product or service to your target audience. It can also be used to...

5 Essential Steps to Create a Winning Advertising Campaign

5 Essential Steps to Create a Winning Advertising Campaign

Advertising is an essential part of any successful marketing strategy. It is a form of paid communication from an...

The Power of Advertising: Why It's Essential for Businesses

The Power of Advertising: Why It's Essential for Businesses

Advertising is the practice of drawing public attention to an offer through paid advertisements from an identified...

The Most Effective Advertising Techniques for Your Business

The Most Effective Advertising Techniques for Your Business

Emotional attractiveness is one of the most powerful marketing techniques. It is a way to reach out to anyone with...

11 Types of Advertising: A Comprehensive Guide

11 Types of Advertising: A Comprehensive Guide

Advertising is an essential part of any business strategy. It helps to reach potential customers, build brand awareness,...

The Most Effective Advertising Strategies for Your Business

The Most Effective Advertising Strategies for Your Business

Advertising is an essential part of any business, and it's important to know which strategies are the most effective for...

The Most Effective Advertising Strategies and Why They Work

The Most Effective Advertising Strategies and Why They Work

Word-of-mouth advertising is considered to be the most effective way to reach potential customers. It has the desired...

The Best Examples of Commercial Advertising

The Best Examples of Commercial Advertising

The Egyptians in 2000 BC technically invented the first form of outdoor advertising, although today we could consider it...

What is Advertising in Marketing?

What is Advertising in Marketing?

Advertising (often abbreviated as an ad or ad) is the promotion of a product, brand, or service to an audience in order...

Types of Advertising: A Comprehensive Guide

Types of Advertising: A Comprehensive Guide

Advertising is an essential part of any business, and there are many different types of advertising available to reach...

The Future of Advertising: Where is it Heading?

The Future of Advertising: Where is it Heading?

Interactive projections with more than 10,000 metrics on market trends and 26% of consumer behavior are showing that the...

What are the Advertising Objectives and Goals?

What are the Advertising Objectives and Goals?

Advertising is a process of developing a paid communication message aimed at informing people about something or...

What Should You Include in All Life Insurance Announcements?

What Should You Include in All Life Insurance Announcements?

When it comes to life insurance, there are certain elements that must be included in all advertisements and...

10 Examples of Great Advertising Strategies

10 Examples of Great Advertising Strategies

Ads that encourage potential customers to purchase a specific product or service are known as retail ads. These ads...

The Benefits of Native Advertising for Brands

The Benefits of Native Advertising for Brands

Consumers are more likely to notice native ads than display ads, with an 18% increase in purchase intent. Native ads are...

Is Advertising an Asset or an Expense?

Is Advertising an Asset or an Expense?

Is Advertising Expense an Asset?Advertising is a crucial business activity that makes potential customers aware of a...

Will Advertising Ever Die? The Answer May Surprise You

Will Advertising Ever Die? The Answer May Surprise You

The digital age has revolutionized display advertising, leading some to predict the imminent death of the TV ad. But is...

The Main Objectives and Importance of Advertising

The Main Objectives and Importance of Advertising

Advertising is an essential tool for businesses to inform customers about their products and services, and to persuade...

The Evolution of Advertising: From the Tang Dynasty to the 21st Century

The Evolution of Advertising: From the Tang Dynasty to the 21st Century

Advertising has been around for centuries, and its evolution has been shaped by technological advances, cultural changes, ...

What are the 5 types of advertising?

What are the 5 types of advertising?

Newspaper advertising can promote your business to a wide range of customers. Advertising in a specialized magazine can...

The Impact of Advertising on Consumer Behavior

The Impact of Advertising on Consumer Behavior

Advertising is a powerful tool that companies use to create an emotional connection with their target audience and...

The Most Common Advertising Techniques Explained

The Most Common Advertising Techniques Explained

Advertising is an essential part of any successful business. It helps to create brand awareness, increase sales, and...

Types of Advertising Strategies: A Comprehensive Guide

Types of Advertising Strategies: A Comprehensive Guide

Advertising is an essential part of any business, and it is important to understand the different types of advertising...

10 Fun Examples of Push Notifications to Engage Your Users

10 Fun Examples of Push Notifications to Engage Your Users

Push notifications are a great way to engage users and keep them informed about the latest news, events, and offers. They ...

The Power of Alliteration in Advertising Slogans

The Power of Alliteration in Advertising Slogans

Advertising slogans are a powerful tool for brands to create an emotional connection with their customers. Many of the...

A Journey Through Time: The History of Advertising

A Journey Through Time: The History of Advertising

Advertising has been around for centuries, but it wasn't until the invention of the printing press that it became a major ...

The Best Commercial Examples of All Time

The Best Commercial Examples of All Time

The Egyptians in 2000 BC technically invented the first form of outdoor advertising, although today we could consider it...

When is an Insurer's Advertising Required?

When is an Insurer's Advertising Required?

Insurers are obligated to disclose their name in all advertisements related to them or their products. This applies to...

What is Advertising and How to Use it Effectively?

What is Advertising and How to Use it Effectively?

Advertising is the action of drawing public attention to something, usually through some kind of payment method. It can...

What are the Most Advertised Products and How Much Are Brands Spending on Advertising?

What are the Most Advertised Products and How Much Are Brands Spending on Advertising?

Have you ever wondered how much major brands spend on advertising? Advertising spend is defined as “advertising,...

What Advertising Practices are Prohibited by TILA?

What Advertising Practices are Prohibited by TILA?

The Truth in Lending Act (TILA) is a federal law that requires lenders to provide clear and accurate information to...

Native vs Display Ads: What's the Difference?

Native vs Display Ads: What's the Difference?

Both native and display ads are paid advertisements, but they differ in how they appear on a web page. Display ads are...

Everything You Need to Know About Advertising

Everything You Need to Know About Advertising

Advertising is a powerful tool used by businesses to reach their target audience and promote their products or services....

What is Advertising in Business?

What is Advertising in Business?

Advertising is a form of marketing that is used to increase sales or make customers aware of products or services. It is...

Are Push Notifications Safe? A Comprehensive Guide

Are Push Notifications Safe? A Comprehensive Guide

Are you wondering if turning on notifications is safe? Neither Android nor iOS offer an easy way to turn off mass...

What are examples of Advertising Strategies

What are examples of Advertising Strategies

What Are Examples Of Advertising Strategies?Every company needs to advertise their products in order to increase the...

Will Advertising Survive in the Digital Age?

Will Advertising Survive in the Digital Age?

It's no secret that the advertising industry is in a state of flux. With the rise of programmatic advertising and the...

The Power of Advertising: 10 Examples of Creative Product Ads

The Power of Advertising: 10 Examples of Creative Product Ads

Advertising is a powerful tool for businesses to reach their target audience and promote their products. Communication...

10 Advertising Techniques to Make Your Ads Stand Out

10 Advertising Techniques to Make Your Ads Stand Out

Advertising is an essential part of any successful business. It's important to understand the different techniques...

What does native mean in marketing?

What does native mean in marketing?

Native advertising is a paid medium designed to match the content of a media source. An example of native mobile...

Is Advertising an Income or a Capital Expenditure?

Is Advertising an Income or a Capital Expenditure?

When it comes to accounting for advertising expenses, the answer is not always clear-cut. Depending on the type and price ...

What is Advertising in Marketing and Examples of Its Use

What is Advertising in Marketing and Examples of Its Use

The Egyptians in 2000 BC technically invented the first form of outdoor advertising, although today we could consider it...

What is Advertising and What are its Benefits?

What is Advertising and What are its Benefits?

Advertising is the act of making something known to the public, usually through some kind of payment method. It is a way...

Will Advertising Agencies Survive the Digital Revolution?

Will Advertising Agencies Survive the Digital Revolution?

The digital agency space has always been highly competitive, driven by a seemingly infinite demand for digital services....

Native Advertising vs Sponsored Content: What's the Difference?

Native Advertising vs Sponsored Content: What's the Difference?

Native advertising and sponsored content are two different types of ads on social media sites. Native ads are created by...

Types of Advertising: A Comprehensive Guide

Types of Advertising: A Comprehensive Guide

Advertising is an essential part of any business, and there are many different types of advertising that can be used to...

10 Proven Strategies to Boost Your Brand Awareness

10 Proven Strategies to Boost Your Brand Awareness

Advertising is a powerful tool for businesses to increase their visibility and drive sales. There are many different...

What Percentage of People Allow Push Notifications?

What Percentage of People Allow Push Notifications?

The average opt-in rate for Android and iOS devices is 67.5%. Android users (with 60%) are more likely to accept push...

The Power of Advertising: What is it and Why is it Important?

The Power of Advertising: What is it and Why is it Important?

Advertising is a powerful tool used to inform, persuade, and remind potential customers about a brand, product, service,...

Exploring the Pros and Cons of Programmatic Advertising

Exploring the Pros and Cons of Programmatic Advertising

Programmatic advertising is a powerful tool for digital marketers, allowing them to set budget limits, target audiences,...

The Benefits of Advertising: Why It's Essential for Your Business

The Benefits of Advertising: Why It's Essential for Your Business

Advertising is an essential tool for businesses to reach their target audience and increase their sales. It helps educate ...

The Power of Advertising: Why It's Essential for Businesses

The Power of Advertising: Why It's Essential for Businesses

When a company introduces a new product, advertising provides a means for a large market to learn about the solution it...

What is Considered Advertising Under Regulation Z?

What is Considered Advertising Under Regulation Z?

Regulation Z defines advertisements as commercial messages that promote, directly or indirectly, a credit transaction....

The Best Examples of Advertising: From Ancient Times to Now

The Best Examples of Advertising: From Ancient Times to Now

Advertising is an essential part of any business. It helps to promote products and services to a wide range of customers.

What is Advertising and What are Some Examples?

What is Advertising and What are Some Examples?

Advertising is the business or act of making something known to the public, usually through some kind of payment means....

How to Maximize Profitability for Your Advertising Agency

How to Maximize Profitability for Your Advertising Agency

The life of a creative agency is often filled with both under-service and over-service. While occasional cases are...