Push notifications are a powerful tool for businesses to communicate with their customers in real-time. They are sent from websites or mobile applications and can be used to transmit updates, reminders, transactional messages, and more. There are two types of push notifications: web push notifications and mobile push notifications. Web push notifications are sent from a website and can be received on desktop or mobile devices even when the website is not open.
Mobile push notifications are sent from mobile applications and require the user to install the app in order for the seller to send notifications. Brands and companies use push notifications to direct users to their applications, devices, and websites. For example, you can enable push notifications on a social media app like Instagram so you know when people like and comment on your posts or when a friend is broadcasting live. Web push notifications require subscription permission, which means that every time a message is delivered, it is guaranteed to reach the active browser of a real subscriber.
Push notifications can be used to drive engagement, increase app usage, influence conversions, and more. They appear on a mobile device in a similar way to how they are sent from an application. Push notifications are also permission-based, so customers don't feel intruded upon by unwanted messages or emails. It's easy to create web push notifications for your website, even without technical training.
Different software versions may have subtle differences in how they display push notifications. For example, a sportswear brand could sponsor push notifications for a sports publication to reach their target audience with calls to action on new products and special offers. Location data can also be used to select push notifications so that users receive relevant information or offers based on their location.Ultimately, you want your push notifications to bring people back to your website or mobile app and continue interacting with your content. With the right push notification platform, you can reach the right audience at the right place at the right time.