Which advertising technique works most effectively?

Emotional attractiveness is one of the most effective marketing techniques. The target audience is practically anyone with feelings. Television commercials use this tactic quite often. Social media marketing is one of the most effective ways to connect with your ideal customers online.

Why? It all comes down to care. That's why it's critical for you to have a presence on the key platforms where your customers are located. You have to meet them where they are. Why is email marketing so effective? It all comes down to your subscriber list and how you can use the power of intelligent email marketing to drive leads into your sales funnel.

As they say, money is on the list, and this is as true as ever today. Repetition is an advertising technique that can be used at the micro or macro level. There may be repetitions in a single ad, in a single campaign, or in all marketing materials for a given brand. In this Valentine's Day Instagram post, Coca-Cola repeats its logo in several bottle-cap circles that combine to form a heart.

That's repetition at the micro level, within a single ad. Then there is repetition at the macro level. When you hear the brand name “McDonald's, can you immediately evoke the slogan? You might even be able to sing the jingle, “Ba-dah-ba-ba-ba-bah, I love it. The power of repetition relates to the concept of the Marketing Rule of Seven.

This well-known marketing principle states that most people need to interact with a brand seven times before buying. Repetition is a simple but effective technique used to create awareness of the customer's identity and memory. Even ads that use other successful approaches mention the product or company name more than once, particularly on television because their combination of sight and sound allows the advertiser to disguise repetition by changing their delivery (from visual to audio). An ad that was first shown during a Super Bowl broadcast for a product called HeadOn is still the classic example of this advertising technique.

Although the ad never explained what the product does, viewers remembered its name. Today, smart marketing is no longer just about creating a TV commercial, a magazine ad or a spectacular radio ad. Consumers are now finding new products and services on the web thanks to a host of digital platforms, from mobile advertising campaigns and social media to influential blog referrals. Maybe you even have a few other social media profiles.

Today, all that may be meaningless unless you do something with it. Having a social media page is not the same as having a real social media presence. Using social media effectively means being part of a larger conversation with your customers and prospects. What exactly does that mean? While you don't have to live on your social media pages, you need to target your customers in a timely manner.

Makes your business look good. And looking good equals more business. The growth of mobile devices is explosive and mobile advertising is changing the rules of the game. As more people increase their mobile usage, the role of mobile advertising has taken on a tremendous level of importance.

In the coming years, hundreds of millions of people in developing countries will get their first smartphones. Is your company ready? The heart of mobile advertising is making sure your website is optimized. You want your company website to look good and work smoothly when viewed on multiple devices. As Google's mobile update showed us, boosting web traffic just to make the website malfunction on mobile devices is not enough.

People are increasingly using mobile devices to research and make purchases. You have to be in the mobile game. Mobile advertising, such as SMS, can be very effective and affordable. But your website must still be mobile-friendly.

Creativity is the foundation once and in the future of effective advertising techniques. But creative advertising in the 21st century is very different from what it was in the second half of the 20th century. Data, lots of data, big data, drive advertising today and its influence will only grow. Alexandra Levit says: “As fast as technological innovation has multiplied and spread in recent years, it is about to change and grow at an exponential speed beyond the power of human intuition to anticipate.

A wealth of information is being collected about consumer demographics, online browsing and shopping habits, preferred social networks and even their favorite colors. The strategy used to sell Ivory soap operas in soap operas and through print ads 70 years ago now pursues websites and social media pages where ads appear for products we were looking for elsewhere. You have the tools and techniques of marketing, now is the time to put them into practice. Social media, blogs and incentives can be very effective, but you also need to be creative to stand out in the sea of advertising today and you need to keep up with the newest advertising tools.

There's a definite learning curve with native ads, but it's an advertising medium that allows you to test and review without losing your audience in the process. Bandwagon advertising is also ideal for target markets that tend to show difficulty in making decisions. As a local business, you may not have a direct line to the world's superstars, but that doesn't mean you can't implement this type of advertising effectively. Bandwagon advertising creates the idea that everyone is using this product or service, so you should too.

The basic techniques used in propaganda are successfully transferred to advertising and remain the most widely used. Sometimes, instead of using text to convey the message, advertising works with body language, a form of non-verbal communication. It is one of the few advertising media where you can trust that those who see your native ads are actually within your target audience. That's what advertising has become an era of 300 TV channels and countless ways to reach consumers.

Nowadays, every company needs to advertise its product in order to inform customers about the product, increase sales, acquire market value and gain reputation and name in the industry. Advertisers using this technique ask consumers questions to get an answer for their products. Social media advertising is a must for any company, but it is not enough to have pages on Facebook and Twitter. Whether it's national or local broadcasts, television advertising has the potential to reach a larger number of people, unlike the smaller audiences associated with local newspapers and radio stations.

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Patti Goldenman
Patti Goldenman

General bacon lover. Hipster-friendly travel guru. Proud bacon ninja. Incurable zombie trailblazer. Professional bacon fanatic.

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