Tag: Traditional Advertising

which form of advertising is the most dominant medium

Current Trends Show Which Form of Advertising is the Most Dominant Medium

Did you know the average person now spends over 8 hours daily consuming media? According to Zenith Optimedia, that’s 490 minutes of attention up for grabs every single day. With numbers like these, it’s no wonder brands are racing to refine their strategies in this crowded space. Television remains a powerhouse, with IMARC Group reporting…

what is the difference between marketing and advertising

Understand What is the Difference Between Marketing and Advertising

Ever wondered why some brands dominate social media while others pour budgets into flashy digital advertising campaigns? The answer lies in understanding how marketing and advertising work together—yet serve distinct roles. Marketing shapes your entire strategy to meet customer needs, while advertising amplifies your message through paid channels like TV, radio, or online platforms. Today’s…