Category: Advertising Types

what is institutional advertising

Learn What is Institutional Advertising: The Ultimate Resource Guide

78% of consumers say they trust companies more when their advertising campaigns align with social responsibility issues. This statistic reveals a powerful truth: modern audiences don’t just buy products—they invest in values. This guide dives into strategies that shape public perception, build lasting credibility, and create emotional connections. You’ll discover how major corporations like IBM…

what type of advertising is a promotional video

Understand What Type of Advertising a Promotional Video Is

Did you know viewers retain 95% of a message when watching it in video format compared to just 10% when reading text? This staggering difference, reported by Vidico, explains why 84% of marketers now prioritize video content in their strategies. In today’s fast-paced digital landscape, cutting through the noise requires more than static ads –…

what is ooh advertising

The Ultimate Guide to Understanding What is OOH Advertising

Did you know 78% of Americans noticed a billboard last week? In an era where digital ads vanish with a swipe, these physical formats still dominate attention spans. This isn’t your grandfather’s roadside sign—today’s campaigns blend creativity, tech, and precision to make every impression count. Modern strategies stretch beyond static posters. Digital screens now adapt…