Tag: Marketing analytics

which form of advertising is the most dominant medium

Current Trends Show Which Form of Advertising is the Most Dominant Medium

Did you know the average person now spends over 8 hours daily consuming media? According to Zenith Optimedia, that’s 490 minutes of attention up for grabs every single day. With numbers like these, it’s no wonder brands are racing to refine their strategies in this crowded space. Television remains a powerhouse, with IMARC Group reporting…

how to track tv advertising

How to Track TV Advertising: A Step-by-Step Guide

TV advertising delivers unmatched reach and credibility, but measuring its true impact often feels like guessing in the dark. Brands invest heavily in campaigns, yet connecting ads to real-world results—like website traffic, app downloads, or sales—remains a persistent challenge. If you’ve ever wondered whether your commercials are driving action or just fading into background noise,…