Tag: Consumer Engagement

understanding cause-related marketing and advertising

Your Guide to Understanding Cause-Related Marketing and Advertising

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Understanding cause-related marketing and advertising helps you pair a small business with a nonprofit so both can win. I’ve seen this work in simple ways. American Express tied card use to donations for the Statue of Liberty and card use rose fast. Today you can run checkout drives, product ties, or local events using social…

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understanding the purpose of a brand awareness campaign

Understanding Brand Awareness Campaigns: A Full Guide

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Ever feel like you’re shouting into a void with your marketing? You’re not alone. Getting customers to remember your company in a crowded market is tougher than ever. That’s where smart brand recognition strategies come in – they turn random scrollers into loyal buyers by making your business unforgettable. Think of brand recognition as your…

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