Tag: Consumer Engagement

what is remarketing in advertising

What Is Remarketing?

Ever feel like you’re shouting into the void with your ads, hoping someone listens? You’re not alone. Most website visitors leave without buying. Remarketing fixes this. It’s showing ads to people who already visited your site. I’ve used this strategy for years. It gives you a second chance with interested visitors. Think of that shoe…

understanding cause-related marketing and advertising

Your Guide to Understanding Cause-Related Marketing and Advertising

Understanding cause-related marketing and advertising helps you pair a small business with a nonprofit so both can win. I’ve seen this work in simple ways. American Express tied card use to donations for the Statue of Liberty and card use rose fast. Today you can run checkout drives, product ties, or local events using social…

understanding the purpose of a brand awareness campaign

Understanding Brand Awareness Campaigns: A Full Guide

Ever feel like you’re shouting into a void with your marketing? You’re not alone. Getting customers to remember your company in a crowded market is tougher than ever. That’s where smart brand recognition strategies come in – they turn random scrollers into loyal buyers by making your business unforgettable. Think of brand recognition as your…