Remember when TV advertising meant guessing if anyone actually saw your commercial? Those days are gone. Streaming has changed everything, giving you real data instead of crossed fingers. OTT advertising delivers video content directly through streaming services, bypassing traditional cable. Connected TV (CTV) specifically targets viewers on smart TVs. This shift from bunny ears to…
Did you know that direct mail response rates have actually increased by over 5% in the past three years? While everyone focuses on digital channels, physical materials are making a quiet comeback. I’ve seen this shift firsthand working with small businesses across the country. Many owners assume print advertising belongs in the past. They pour…
Get ready for a big number. Total media ad spend in the US is expected to hit $389.49 billion in 2024. That’s a massive amount of money chasing customer attention. More than three-quarters of that spending, a whopping 77.7%, is flowing into digital channels. Think mobile, desktop, and connected TV. The old playbook is officially…
Your phone should be ringing with new cleaning jobs. Social media puts that power directly in your hands. It connects you with local neighbors who need your services right now. Many owners think they need a huge budget or fancy ads. That’s just not true. A consistent presence on the right platforms builds more than…
Starting your freelance journey can feel overwhelming. I remember staring at my empty calendar wondering if I’d ever land my first project. That initial search for clients tests your confidence more than your skills. The good news? Every successful freelancer started exactly where you are now. I built my entire business using methods I’ll share…
Did you know that a 2023 industry report found out-of-home advertising creates the highest consumer recall of any media channel? It even beats TV, radio, and online ads. That’s a powerful reason to pay attention. So, what does this term mean for you? Think about any ad you see when you’re not at home. This…
Your customers aren’t watching cable anymore. They’re glued to their favorite shows on streaming platforms. A recent survey shows nearly every U.S. household now uses at least one streaming service. Many use four. This massive shift creates incredible opportunities for your business. You can reach people right where they watch content today. I want to…
Imagine spending $8 million for just half a minute of airtime. That’s the reality for advertisers during the Super Bowl. Most commercials don’t reach that astronomical price, but the range is staggering. Television advertising costs can swing from $500 for local channels to millions for prime national slots. Your price depends heavily on three main…
Getting your rental property in front of the right people is the most important job you have as a landlord. If your unit sits empty, you lose money. I know that pressure, and I also know you don’t need a big advertising budget to find great tenants. Think about how you look for a place…
Did you know a smart partnership with a marketing agency can actually make you money? It’s true. You should expect a return of two to three times your investment within 10 to 18 months. That means you’re not just spending; you’re growing. If you’re exploring this path, you’re likely trying to figure out the financial…
Did you know that over 50% of small business owners feel their advertising dollars disappear without clear results? Many entrepreneurs pour money into campaigns hoping something sticks, but this approach rarely delivers the customers you need. The U.S. Small Business Administration suggests allocating 7-10% of annual revenue to marketing efforts. This percentage changes based on…
Running a landscaping business feels tougher than ever right now. High costs and a tight labor market squeeze your profits. You need a marketing plan that actually works to find new customers and keep your schedule full. This isn’t about fancy ads or complex jargon. Good marketing means connecting with people who need your help.…
Your customers aren’t watching TV the old way anymore. They’ve moved to streaming, and your marketing needs to follow them. This guide helps you understand why CTV advertising is becoming a powerhouse for brands of all sizes. The landscape has shifted dramatically. Most U.S. households now stream their favorite shows. A huge number of these…
Did you know that placing an ad in a major national publication can cost more than $1.4 million? That’s enough to make any small business owner gasp. But here’s the good news – local papers offer options starting around just a few hundred dollars. The gap between national and local print media pricing is staggering.…
what is guerrilla marketing and its most effective examples grabs attention because it promises low-cost moves that can spark big buzz for a small brand. I’ve used surprise, care, and a clear aim to get real attention without big media buys. I’ll help you see if this strategy fits your goals and budget. Expect honest…
