In today’s crowded advertising landscape, rising costs and shrinking data visibility leave many teams guessing which campaigns actually drive results. Marketing mix modeling (MMM) cuts through the noise by analyzing historical performance across channels like TV, digital, and print. This approach transforms raw numbers into clear insights, helping you allocate budgets smarter—even as privacy changes…
Ever notice ads for items you just searched for? Behind those eerily accurate promotions lies a world of tracking tools. Companies analyze behavior patterns, past purchases, and even device details to predict what catches your eye. Websites deploy cookies and pixels to follow your clicks. Apps use identifiers like device fingerprints to link activity across…
Reaching the right audience online can feel like finding a needle in a haystack. But with visual ad campaigns, businesses gain access to a network spanning over 80% of global internet users. This platform’s algorithms analyze user behavior, interests, and demographics to place your message where it matters most. You’ll find flexibility in formats—whether static…
