Tag: Targeted Advertising

how to target different generations in your ad campaigns

Targeting Generations in Ad Campaigns: A Guide

how to target different generations in your ad campaigns is a phrase you might have heard a lot, but I’ll strip away the noise and give clear steps you can use right now. I’ve run small marketing projects for local shops and startups. I’ll share practical, no-nonsense steps that respect each cohort’s values without relying…

how to optimize google display ads for better ROI

Optimize Google Display Ads for Better ROI: A Guide

You’ve poured time and money into your marketing, but those clicks just aren’t turning into customers. What if your ads could work smarter by showing up where your audience already spends their time? Google’s visual advertising network blankets millions of websites, putting your brand in front of 90% of internet users. That’s not just visibility—it’s…

where to advertise your business

Where to Advertise Your Business: Best Channels for Growth

Did you know 84% of consumers research brands online before making a purchase? With over 4.9 billion global social media users, platforms like TikTok and LinkedIn aren’t just for memes or resumes—they’re powerful tools to connect with potential customers at zero cost. Choosing the right channels can turn casual scrollers into loyal clients. Free promotion…