Get ready for a big number. Total media ad spend in the US is expected to hit $389.49 billion in 2024. That’s a massive amount of money chasing customer attention. More than three-quarters of that spending, a whopping 77.7%, is flowing into digital channels. Think mobile, desktop, and connected TV. The old playbook is officially…
how to find your target audience as a small business is the question I hear most from owners who want their marketing to actually pay off. I’ll walk you through clear steps that point at people who have the need, the desire, and the means to buy. You’ll use simple data from Google Analytics and…
how to develop a marketing strategy for a small business is the promise I make up front: a short, usable plan you can run with limited time and resources. I’ll walk you through real steps that fit most models and audiences. I use plain language and simple actions you can try this week. Start by…
