Tag: Programmatic advertising

how to buy programmatically on streaming services

Buying Programmatic Ads on Streaming Services

Your customers aren’t watching cable anymore. They’re glued to their favorite shows on streaming platforms. A recent survey shows nearly every U.S. household now uses at least one streaming service. Many use four. This massive shift creates incredible opportunities for your business. You can reach people right where they watch content today. I want to…

how to buy ott advertising

How to Buy OTT Advertising: A Beginner’s Guide

Did you know brands will invest over $189 billion in streaming ads this year? That’s more than the GDP of Hungary. This surge reflects a seismic shift in how audiences consume content—and how marketers reach them. OTT (over-the-top) campaigns deliver video content directly through streaming platforms, bypassing traditional cable. Unlike linear TV ads, they combine…