Tag: Over-the-top (OTT) Advertising

what are the benefits of connected TV advertising

Benefits of Connected TV Advertising: A Guide

Your customers aren’t watching TV the old way anymore. They’ve moved to streaming, and your marketing needs to follow them. This guide helps you understand why CTV advertising is becoming a powerhouse for brands of all sizes. The landscape has shifted dramatically. Most U.S. households now stream their favorite shows. A huge number of these…