Tag: Media planning

how to choose the right advertising media for a campaign

Learn How to Choose the Right Advertising Media for a Campaign

By Advertising Costs, , , , ,

Get ready for a big number. Total media ad spend in the US is expected to hit $389.49 billion in 2024. That’s a massive amount of money chasing customer attention. More than three-quarters of that spending, a whopping 77.7%, is flowing into digital channels. Think mobile, desktop, and connected TV. The old playbook is officially…

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how to calculate reach and frequency in advertising

How to Calculate Reach and Frequency in Advertising

By Advertising Strategy & Performance, , , , , , ,

Ever wonder why some ads stick with audiences while others vanish? It often comes down to two metrics: reach and frequency. These numbers reveal whether your message cuts through the noise or gets lost in the shuffle. Without them, you’re guessing—not strategizing. Marketers rely on these measurements to balance audience exposure with budget efficiency. For…

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