Tag: Marketing budget planning

how to budget for advertising as a new small business

How to Budget for Advertising as a New Small Business

Did you know that over 50% of small business owners feel their advertising dollars disappear without clear results? Many entrepreneurs pour money into campaigns hoping something sticks, but this approach rarely delivers the customers you need. The U.S. Small Business Administration suggests allocating 7-10% of annual revenue to marketing efforts. This percentage changes based on…

how to structure pricing for advertising services

How to Structure Pricing for Advertising Services

You need a clear way to price services that protects profit and builds trust, and understanding how to structure pricing for advertising services gives you that edge. I’ve seen agencies mix models—hourly, retainers, value-based—and watch outcomes shift with each choice. That mix affects team behavior, client expectations, and the health of your business. Think of…