Tag: Digital Marketing Metrics

what is cost per mille cpm

What Is CPM?

Have you ever poured money into ads only to wonder where all your budget went? You’re not alone. Many small business owners feel that way. Let’s cut through the confusion. In the simplest terms, CPM stands for “cost per mille.” It’s the amount you pay for every one thousand times your advertisement appears on a…

how to calculate and improve click-through rate (CTR)

Calculate & Improve Click-Through Rate (CTR)

I’ll show you how to calculate and improve click-through rate (CTR) without jargon, so you can spot which ads, emails, or posts actually pull people to your website. I track clicks divided by impressions as the core metric. It tells me if a message grabs attention and moves potential customers into a purchase path. Good…