Tag: Branding strategy

difference between branding and advertising

Branding vs Advertising

What’s the single biggest reason smart business owners waste thousands on marketing that doesn’t work? I’ve watched it happen for years. People pour money into ads without a clear identity. Or they spend ages crafting a logo but never tell anyone about their company. The confusion usually starts here: mixing up two critical pieces. One…

the role of branding in a successful advertising strategy

The Role of Branding in a Successful Ad Strategy

I use the role of branding in a successful advertising strategy to show how a clear brand voice makes every ad easier to understand and remember. I walk you through simple steps that turn lookers into buyers. First, pick one plain promise your company can keep. Then repeat that promise across ads, on your site,…