Tag: Advertising metrics

how to use conversion tracking in google ads

How to Use Conversion Tracking in Google Ads (2025)

Ever poured money into ads without knowing which ones actually drive sales? You’re not alone. Most businesses struggle to connect their ad spend to real results—until they master conversion tracking. This feature isn’t just about numbers—it’s about seeing exactly what makes customers click “buy” or fill out your contact form. Imagine knowing which campaigns double…

how to calculate reach and frequency in advertising

How to Calculate Reach and Frequency in Advertising

Ever wonder why some ads stick with audiences while others vanish? It often comes down to two metrics: reach and frequency. These numbers reveal whether your message cuts through the noise or gets lost in the shuffle. Without them, you’re guessing—not strategizing. Marketers rely on these measurements to balance audience exposure with budget efficiency. For…